Despite the high competition, the pharmaceutical industry remains highly lucrative due to patent protections.
Lu-cra-tive：卢（Lu）克（cra）拉（tive）钱，生意很赚钱。
As the sun ascends, the temperature in the desert begins to rise sharply.
A-scend-s：阿（A）松（scend）手，身体上升（s）。
The new treaty aims to delineate the exclusive economic zones in the disputed sea region.
De-line-ate：De（去掉/向下）+ line（线）+ ate（动词后缀）→ 画下线来区分。